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 Julkaisujen tiedon ikoni

Consumer–Brand Relationship Research: Emerging Knowledge Clusters and Future Research Directions

Vertaisarvioitu
Avoin saatavuus
DOI
10.1007/978-3-031-59535-6_23
Rafi, Arslan; Rehman, Mohsin Abdur; Hussain, Muzaffar; Arslan, Ahmad
Tourism, Hospitality & Event Management2024 Julkaisujen tiedon ikoni

Defining Brand Relationships based on Image-in-use and image heritage.

Vertaisarvioitu
Rindell, Anne; Strandvik, Tore
Rollins College2011 Julkaisujen tiedon ikoni

Brand fanaticism - a communal or personal phenomenon?

Vertaisarvioitu
Seregina, Anastasia; Koivisto, Elina; Mattila, Pekka
Simmons School of Management2012 Julkaisujen tiedon ikoni

From communality to individuality: Building identity through brand fanaticism

Vertaisarvioitu
Seregina, Anastasia; Koivisto, Elina; Mattila, Pekka
Simmons School of Management2012 Julkaisujen tiedon ikoni

Does brand attachment protect consumer–brand relationships after brand misconduct in retail banking?

Vertaisarvioitu
Avoin saatavuus
DOI
10.1108/IJBM-10-2022-0453
Shimul, Anwar Sadat; Faroque, Anisur R.; Cheah, Isaac
International journal of bank marketing2023 Julkaisujen tiedon ikoni

The neuropeptide oxytocin modulates consumer brand relationships

Vertaisarvioitu
Avoin saatavuus
DOI
10.1038/srep14960
Fürst Andreas, Thron Jesko, Scheele Dirk, Marsh Nina, Hulemann René
Scientific Reports2015 Julkaisujen tiedon ikoni

Understanding the drivers of consumer-brand identification

Vertaisarvioitu
DOI
10.1057/s41262-018-00149-z
Sihvonen, Jenniina
Journal of Brand Management2019 Julkaisujen tiedon ikoni

Unveiling the dynamics between consumer brand engagement, experience, and relationship quality towards luxury hotel brands: Moderating investigation of brand reputation

Vertaisarvioitu
Avoin saatavuus
DOI
10.1016/j.ijhm.2023.103572
Rather, Raouf Ahmad; Rasul, Tareq; Khan, Huda; Khan, Imran
International journal of hospitality management2023 Julkaisujen tiedon ikoni

Fashion collaboration effects on consumer response and customer equity in global luxury and SPA brand marketing

Vertaisarvioitu
DOI
10.1080/21639159.2014.913376
Kim, Kyulim; Ko, Eunju; Lee, Mi-ah; Mattila, Pekka; Hoon Kim, Kyung
Journal of Global Scholars of Marketing Science2014 Julkaisujen tiedon ikoni

Brand community coping

Vertaisarvioitu
Avoin saatavuus
DOI
10.1016/j.jbusres.2017.10.054
Weijo, Henri; Bean, Jonathan; Rintamäki, Jukka
Journal of Business Research2017

Consumer–Brand Relationship Research: Emerging Knowledge Clusters and Future Research Directions

Vertaisarvioitu
Avoin saatavuus
DOI
10.1007/978-3-031-59535-6_23
2024

Defining Brand Relationships based on Image-in-use and image heritage.

Vertaisarvioitu
2011

Brand fanaticism - a communal or personal phenomenon?

Vertaisarvioitu
2012

From communality to individuality: Building identity through brand fanaticism

Vertaisarvioitu
2012

Does brand attachment protect consumer–brand relationships after brand misconduct in retail banking?

Vertaisarvioitu
Avoin saatavuus
DOI
10.1108/IJBM-10-2022-0453
2023

The neuropeptide oxytocin modulates consumer brand relationships

Vertaisarvioitu
Avoin saatavuus
DOI
10.1038/srep14960
2015

Understanding the drivers of consumer-brand identification

Vertaisarvioitu
DOI
10.1057/s41262-018-00149-z
2019

Unveiling the dynamics between consumer brand engagement, experience, and relationship quality towards luxury hotel brands: Moderating investigation of brand reputation

Vertaisarvioitu
Avoin saatavuus
DOI
10.1016/j.ijhm.2023.103572
2023

Fashion collaboration effects on consumer response and customer equity in global luxury and SPA brand marketing

Vertaisarvioitu
DOI
10.1080/21639159.2014.913376
2014

Brand community coping

Vertaisarvioitu
Avoin saatavuus
DOI
10.1016/j.jbusres.2017.10.054
2017